Phase 01 of 03
Company and Industry Research
Weeks 1-2: Research GM's strategy, values, and financial health. Study automotive industry trends and competitors.
Weeks 1-2: Deep dive into General Motors' company profile, including its history, mission, values, organizational structure, and recent financial performance. Focus on understanding their strategic priorities in technology and software development. Research key leaders and their backgrounds. Study the automotive industry landscape, including major competitors, emerging technologies (EVs, AVs, IoT), and market trends. Identify potential challenges and opportunities for GM in these areas.