Senior Manager of Engineering, Brand Ads and Promotions
Engineering Manager · Manager · Full Time
Opens Deliveroo's application page
Role
What you'll do.
Lead the Brand Ads and Promotions engineering organization at Deliveroo, a high-scale global marketplace processing millions of transactions daily. As Senior Engineering Manager, you'll architect and execute world-class advertising products across distributed backend and frontend systems, managing multiple engineering teams while driving technical strategy, AI adoption, and operational excellence across EMEA.
Responsibilities
- Engineering Leadership and Team Development: Hire, build, and scale multiple engineering teams consisting of software engineers, ML engineers, and engineering managers. Provide mentorship, performance management, coaching, and career development guidance to foster a high-performing organization. Establish clear career progression paths and succession planning while maintaining team velocity and engineering excellence standards across the EMEA region.
- Product Architecture and Technical Strategy: Own the engineering vision and strategy for the Brand Ads and Promotions platform, breaking down complex systems into manageable, sustainable components. Make critical build vs. buy decisions, evaluate third-party vendors in the data solutions space, and architect scalable backend and frontend systems that serve millions of daily interactions across the three-sided marketplace.
- AI Integration and Innovation: Leverage artificial intelligence for team productivity gains and product enhancements. Build applications incorporating AI capabilities and improve engineering workflows through AI-driven solutions. Drive innovation in ad delivery, targeting, and measurement systems while maintaining cost efficiency and performance at scale.
- Campaign Management and Measurement Platform Ownership: Lead development of end-to-end advertising products including advertiser onboarding flows, programmatic campaign management systems, and comprehensive measurement suites. Ensure merchants and brands can create, manage, and measure ad campaigns through intuitive self-serve and programmatic interfaces that drive business growth on Deliveroo, DoorDash, and Wolt platforms.
- Strategic Planning and Execution: Plan long-term technical strategy while maintaining short-term delivery velocity. Anticipate company needs several years ahead and make judicious investments in infrastructure, tooling, and talent. Drive cross-functional planning with product, data, and business teams to balance rapid iteration with architectural sustainability and system reliability.
- Cross-Functional Collaboration and Stakeholder Management: Collaborate with peer engineering leaders, product managers, data leaders, and external partners across DoorDash and Wolt. Maintain alignment with EMEA business objectives while managing complex dependencies across global teams. Serve as single-threaded leader for EMEA Ads organization, bridging technical execution with business outcomes.
- Operational Excellence and Quality Assurance: Ensure reliability, quality, and performance standards across all systems and services. Establish best practices for deployment, monitoring, and incident response. Drive continuous improvement of data architecture, development processes, and engineering workflows. Dive into technical details when needed to unblock teams and solve complex distributed systems challenges.
Qualifications
What we look for.
Technical
Large-Scale Distributed Systems Architecture
Deep expertise designing, building, and operating distributed backend systems at scale serving millions of concurrent users. Experience with system design trade-offs, microservices architecture, data consistency models, and scaling challenges in always-on marketplace environments.
Full-Stack Platform Development
Hands-on experience with both backend and frontend systems development. Understanding of API design, database optimization, caching strategies, and frontend performance optimization. Ability to make informed architectural decisions across the entire technology stack.
Advertising Technology Platform Experience
Preferred experience building or managing ad-tech platforms including programmatic advertising systems, ad delivery optimization, bidding algorithms, and measurement infrastructure. Understanding of ad network complexity, advertiser self-serve tools, and performance analytics.
Data Infrastructure and Analytics
Experience with data pipeline architecture, real-time analytics, event streaming systems, and measurement platforms. Understanding of data warehouse solutions, ETL processes, and how to instrument systems for comprehensive performance tracking and business intelligence.
Cloud Infrastructure and DevOps
Proficiency with modern cloud platforms (AWS, GCP, Azure) and containerized deployment systems (Kubernetes, Docker). Experience with infrastructure-as-code, CI/CD pipelines, monitoring, and observability tools for high-availability systems.
Education
Computer Science or Related Technical Degree
Bachelor's degree in Computer Science, Software Engineering, or related technical field, or equivalent professional experience demonstrating deep systems thinking and technical foundation required for managing large-scale engineering organizations.
Experience
Engineering Leadership at Scale
Minimum 5-7 years of software engineering experience with 3+ years in engineering management or leadership roles. Proven track record building engineering teams from zero to one and scaling to large, sustainable organizations. Experience managing through multiple levels of engineering hierarchy, including senior engineers, staff engineers, and other engineering managers.
Marketplace and Multi-Sided Platform Experience
Experience working with complex, three-sided or multi-sided marketplace platforms involving consumers, service providers, and merchants. Understanding of marketplace dynamics, supply-demand optimization, and how to build systems that serve multiple stakeholder types with competing interests.
Global Operations and Remote Team Management
Track record managing geographically distributed teams across multiple regions. Experience building inclusive, high-performing cultures in remote or hybrid environments. Ability to operate effectively across time zones, manage asynchronous communication, and maintain team cohesion at scale.
Product-Focused Engineering Leadership
Demonstrated ability to translate business objectives into technical strategy. Experience shipping products that directly impact customer acquisition, retention, or monetization. Strong understanding of how engineering decisions affect product velocity, user experience, and business outcomes.
Skills
Required
Engineering Leadership and Management
Strategic people management, team hiring and scaling, performance management, mentoring, coaching, organizational design, and developing high-performing engineering cultures in fast-paced environments.
Technical Decision-Making
Ability to evaluate technology options, make build vs. buy decisions, architect complex systems, and maintain hands-on technical credibility while managing at the organizational level.
Strategic Planning and Execution
Balancing short-term delivery with long-term architectural vision. Breaking down large ambiguous problems into manageable components. Forecasting technical needs years ahead while maintaining execution velocity.
Communication and Stakeholder Management
Exceptional written and verbal communication across technical and non-technical audiences. Ability to influence without direct authority, align diverse stakeholders, and represent engineering perspective in business discussions.
Problem-Solving and Technical Depth
Strong troubleshooting and debugging skills with willingness to dive deep into technical challenges. Ability to unblock teams, identify root causes in complex systems, and maintain hands-on technical credibility despite management responsibilities.
Customer Obsession and Business Acumen
Deep understanding of customer needs across all marketplace sides (consumers, merchants, riders). Ability to translate business goals into engineering strategy. Understanding of how product decisions impact customer satisfaction and business outcomes.
Preferred
Artificial Intelligence and Machine Learning Systems
Nice to haveExperience integrating AI/ML into products for optimization, personalization, or automation. Understanding of model deployment, training pipelines, and how to leverage AI for competitive advantage while managing infrastructure costs.
Ad-Tech Platform Development
Nice to havePrior experience building advertising platforms, programmatic systems, or monetization features. Understanding of ad serving, targeting, measurement, attribution models, and the unique technical challenges in ad-tech at scale.
Real-Time Systems and Event Streaming
Nice to haveExperience with real-time data processing, event streaming architecture (Kafka, Kinesis), stream processing frameworks, and building systems with low-latency requirements for marketplace optimization.
Cross-Company Integration and Partnerships
Nice to haveExperience managing technical integration across multiple organizations, vendor management, and building systems that bridge different platforms or companies. Valuable for working across Deliveroo, DoorDash, and Wolt teams.
Tech stack
Languages
Frameworks
Databases
Tools
Other
Compensation
Pay and benefits.
Base·GBP 180,000 – 240,000
Equity·Stock options
Benefits
Equity and Share Options
Competitive equity package allowing you to share in the success you help create. Participate in company growth as part of the broader DoorDash ecosystem with opportunities for meaningful wealth creation.
Flexible Working Arrangements
Hybrid working setup based in London with typical 3 days in office per week, offering flexibility to balance collaboration with focused remote work. Support for distributed team management and flexible scheduling.
Career Development and Learning
Strong support for professional growth and continuous learning. Access to engineering conferences, technical training, and leadership development programs. Mentorship from senior leaders and opportunities to lead high-impact technical initiatives.
Collaborative Engineering Culture
Work with talented software engineers, ML engineers, and engineering managers in a high-ownership environment. Low-hierarchy structure encouraging direct contribution and rapid feedback loops. Access to Deliveroo Engineering Tech Blog and continuous innovation.
Competitive Salary Package
Competitive compensation aligned with London market rates for senior engineering leadership roles. Regular salary reviews and performance-based adjustments reflecting market conditions and individual impact.
Impact at Global Scale
Work on systems impacting millions of daily transactions across three-sided marketplace. Solve meaningful technical problems with real-world impact. Participate in shaping the future of food delivery and marketplace technology globally.
Inclusive and Diverse Workplace
Commitment to diversity, equity, and inclusion with support for employees from all backgrounds. Reasonable adjustments available for disabled employees or those with long-term health conditions. Fair and equitable recruitment and working practices.
Full posting
Original listing.
Senior Manager of Engineering, Brand Ads and Promotions
Join us in our mission to transform the way people shop and eat, where impact, innovation and growth drive everything we do. Our Engineering teams tackle complex technical challenges across a global, three-sided marketplace, building and scaling systems that serve millions of customers, riders and partners every day.
From real-time logistics to resilient infrastructure and marketplace optimisation, we design, build and operate technology that powers Deliveroo’s growth at scale.
About the team
Ads and Promotions powers the advertising marketplace across DoorDash, Wolt and Deliveroo: sponsored placements, in-app promotions and offsite campaigns that connect merchants and brands with the right consumer, at the right moment.
Brand Ads and Promotion teams build products to enable our brands and merchants to create ads in self-serve and programmatic manner. This will include owning the full funnel of advertising products from advertiser onboarding, programmatic campaign management, and end to end measurement suite of products for our brands and merchants to grow their business on our platforms.
About the role
Deliveroo is looking for a Senior Engineering Manager of Brand Ads and Promotions, to guide the development of world class ad products and solutions. This role will require you to build products utilising distributed backend systems as well as front-end systems to enable our advertisers seamlessly advertise on our platform. You will lead, guide and mentor software engineers, ML engineers, and software managers. This role is based in our London office with a hybrid setup, typically 3 days in the office, and will act as a single threaded leader for our EMEA Ads organisation and manage/grow multiple teams.
Get to know our Engineering team — what drives us, how we work, and what you can expect.
What you'll be doing
Use AI for productivity gains, building applications using AI and improving teams and workflows using AI solutions.
Hire, build, grow and nurture impactful business focused data teams.
Build scalable products and drive the engineering vision, strategy, and execution for an organisation consisting of multiple teams and sub teams.
Mentor and guide a fast growing organisation in setting the right architectural patterns, handling build vs buy decisions, working with various vendors in the data solutions space, making judicious investments in the right areas anticipating what the company needs a few years down the road.
Plan for long term strategy and engineering excellence. You are excited about breaking down large systems into manageable, sustainable components that can be iterated on.
Continuous improvement of data architecture and development process.
Cross-collaborate with stakeholders, external partners and peer data leaders.
Drive planning and execution, balancing short-term delivery with long-term strategic objectives.
Diving into technical details when needed to support teams and solve complex challenges.
Ensure reliability and quality in everything your team does.
What You’ll Need to Thrive
Experience working in software engineering, large scale distributed systems and related software functions.
Experience with, hiring and growing teams from 0 to 1, managing through senior leaders/managers as well as building large sustainable teams.
Exceptional communication and leadership skills, with a proven ability to operate in a fast moving environment.
Experience of performance management, coaching, mentoring and growing teams.
Hands-on approach to closing gaps in infrastructure and technical execution.
Customer obsessed - you care about our customers globally, from consumers to riders and merchants.
Adaptable, resilient, and able to thrive in ambiguity in a fast-paced environment
Willing to jump in and open to feedback.
Growth-minded - you enjoy driving projects to hit business goals and growing the business globally.
Nice to have
Prior experience in building ad-tech
Why Join Us?
At Deliveroo, you’ll do work that matters—solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:
🔧 Solve meaningful problems at real scale Work on a complex, always-on marketplace that impacts millions every day.
🌱 See your impact, fast Ship, test and improve ideas quickly in a low-hierarchy, high-ownership environment.
🧠 Grow through challenge and ownership Take on big, ambiguous problems and accelerate your career with strong support.
🌎 A culture built for builders High standards, collaboration, flexible working and continuous learning.
💰 Share in the success you help create Competitive salary and equity options, so you’re rewarded for the impact you make.
➡️ Want a deeper look at how we build? Check out our Tech Blog.
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Explore our Engineering Interview Guide here to help you feel confident at each stage.
Our Global Structure
Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
#LI-LW1
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