Phase 01 of 04
Nike Business & Strategy
Weeks 1-2: Nike Business Immersion. Focus on brand, products, strategy, and competitive landscape.
Weeks 1-2: Immerse yourself in Nike's business. Understand their brand, consumer base, key product categories (footwear, apparel, digital), and recent strategic moves (e.g., Direct-to-Consumer focus, digital transformation). Study Nike's history and core values. Review recent earnings reports and news articles. Focus on understanding the competitive landscape in the sports and retail industries.